Friday, April 4, 2008


Phorm (formerly 121 media) has been in the news a lot recently.

1) Got caught running a secret program to track the browsing habits of 18,000 customers in 2006.

2) Unveiled a new advertising model: Mr. X googles “job,” Phorm picks up on this, and then Mr. X gets Weight Watcher ads in spaces that Phorm has bought in popular websites. [this, I think, is basically what they were doing in 1) but now they’re taking extra privacy precautions]

This improves upon the most popular model today, where A Weight Watcher’s ad is on, even though Mr. X doesn’t goes to, instead.

The top 3 british isps have already signed up – account for 70% of broadband users in UK

[* the British have an enlightened attitude towards the security/privacy gradient]


Then an article from The Register

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